TV Advertisement Evaluation

Section 1; Brief

The brief for the project was to re-brand a Unilever product and create a suitable TV Advert to advertise the chosen and re-branded product. 

Our chosen product is Sure, because all three of us in the group had similar ideas, we thought it was good to put all our ideas together and come up with a simple but interesting product for customers to buy. We spoke about our ideas and spoke about how we could change certain things such as the design and smell. As we all chose deodorant, we decided if we combined all of our ideas together we could create an amazing spray for Men.

The current target audience for this Sure product would be teenagers - young adults (15 - 25 year old.) The reason to choosing such a young audience is because you tend to see young boys in the gym, this is because nowadays boys like to show themselves off and look good for the girls, that is why we chose this age range. 

Section 2: The finished product & feedback

To collect my feedback we done a various of different things. The first thing we did was, gathered together the class, watched the advert and wrote down the likes and dislikes about my advert. At the same time, Ellie (my media tutor) gave me her feedback and told me what needed to be improved and what shes approves of. The last thing I done, was I created a survey using an online website named 'Survey Monkey' where I then emailed around the students and tutors in the college. 

The feedback I got given for improvements are:

- to use sound effects (ie) spraying of the deodorant

- lifting of the shirt when the guy actor is spraying his armpits

- make the speech at the ending a little more clearer and louder, this way the audience can hear whats being said whilst there's music playing quietly in the background.

The feedback I got given which was liked are:

- the advert itself was very engaging

- there was a variety of different shot angles throughout

- everything in the advert was very well placed

- everything in the advert flowed nicely 

- everything was very pacey.

I personally think my group done well with getting the main message across to the audience, this is proven in the feedback I got back from both students and tutors. By doing what we decided to do in the advert (ie) a lad at the gym using a certain deodorant which attracts girls, this will then make males want to buy our product just because the attention he may gain from other girls, also if we look at it from a secondary point of view (ie) a girls perspective, a girlfriend, this may influence her to buy this product for her boyfriend due to the fact that he will smell good for her/around her. 

When it comes to the technical side of my advert, I believe there are certain things that could be improved on, some of these things are;

The sounds that are involved with the advert (ie) - when the boy sprays his underarms, there could have been some sound effects of the spray itself being sprayed

- when the two girls are running up the stairs, maybe hear their footsteps as they take each step

- the giggling of the girls when they notice the boy, this would be a good effect to add, this way the audience know that the girls are giggling because they're amused at how good the boy smells.

The camera angles we decided to use within our advert, I think every angle we used works and fit perfectly, this can be proven by the feedback I received about the shot angles. If I was to change anything or was to improve on anything, I would change the angle from a medium/long shot to a tracking shot, this is when the boy walks past the two girls standing by the staircase.   

When we come to the editing, I personally don't think there is anything else that I/we could have done to improve the advert, but excluding the sound effects. I believe the advert was well edited and well put together, however, the story-line could be improved and the advert itself could be a little bit more interesting and eye-catching. 

The mise-en-scene (whats happening on screen) could be changed a little, like I said above, the story-line could be changed therefore, what we see when watching the advert would be adjusted and improved, this would attract more buyers (be very eye-catching) and this way the product would be more popular and more people would purchase the deodorant. 

After sending out my survey and hearing what the students and tutor in my group think about my advert, made me realize that I've attracted the age group that I was aiming to attract. The younger aged people said they would recommend and buy this product whereas the older aged said no to both questions, this goes to show that my advert only really attracted the younger people than the older. 

As I was planning on attracting the younger male adults and girls/girlfriends for the secondary audience, the persuasions I used in my TV Advert worked well, this I found out from the feedback I received, how i know this, is because the males who answered my survey said they would recommend and purchase this product, also the younger girls said they would recommend and some even said they would purchase, whereas, the older females that answered said they wouldn't buy or recommend this product. 

The message I tried to send across was that if a male was to use this certain deodorant, the guy would attract girls, therefore the male himself will feel good about himself not only because he's smelling nice but also because he is attracting the opposite sex. Another way i sent a message across and why, was trying to get males to use deodorant after being at the gym, instead of looking or smelling sweaty and damp, by using a decent deodorant, you'll make yourself look more and smell more presentable and attractive. 

I feel that my advert is fit for purpose. Before I added effects whilst editing my advert wouldn't look at professional as it does now, this is because I changed the toning of the picture quality, by doing this I made my advert look more HD (high definition) and also by doing this, I got rid of the pix-elated looking picture and text. Another way in which my advert fit the regulations by keeping pornography kept out and making sure there was no explicit sighting in the advert, this way the TV advert can play at anytime and can be watched by any ages.

Section 3: Personal reflection 

How we/I planned on making the advert, completely changed due to the Gym we was using inside of college, there was certain times and days they were open and we could actually film, also due to the low access of cameras all of us among  the group in my media class had to take turns in taking out a camera, this made us have to change certain things when we filmed because of them restrictions. I, at the beginning, was planning on doing TRESemme Shampoo and Conditioner for men but as soon as i got put into a group i kinda scrapped my idea and combined all of our ideas together to come up with a new improved idea.

I'm not completely happy with how the advert has turned out however, I am happy with what me and my group actually created in the amount of time we had to do this project. There are a few hinges we can tighten for next time we make a advert, so all in all, by creating a TV Advert I will only learn and achieve better from the feedback I received. If I was to do anything different, I would go out and practice certain shots and techniques before deciding the shots I wanted to do before, during my planning. I would also make sure the timings on when we record are suitable and try make sure I will always have a camera for when things at college goes wrong and like what happened this time, I wont ever end up without a camera, nor will my group.

I believe I was involved enough, I was an actor in the making and also I helped with the shots too, I also when everything had been recorded, I took part in editing the whole advert, for improvements and changes.

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